{"product_id":"wiley-management-the-growth-drivers-9788126538034","title":"Wiley Management: The Growth Drivers","description":"\u003cp\u003eThe Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.\u003c\/p\u003e","brand":"Bpi India Pvt. Ltd","offers":[{"title":"Default Title","offer_id":41589844410574,"sku":"9788126538034","price":19.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/0883\/2974\/products\/9788126538034_1.jpg?v=1666084998","url":"https:\/\/www.bookxcess.live\/products\/wiley-management-the-growth-drivers-9788126538034","provider":"BookXcess","version":"1.0","type":"link"}