{"product_id":"odin-im-afraid-debbie-from-marketing-has-left-for-the-day-9781786278951","title":"I'm Afraid Debbie from Marketing Has Left for the Day: How to Use Behavioral Design to Create Change in the Real World","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eHow to Use Behavioral Design to Create Change in the Real World\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eIn this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003enecessary change\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003e.\u003cbr\u003e\u003cbr\u003eUsing\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003ebehavioral design\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003e\u003cspan\u003e \u003c\/span\u003eand an accessible\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003efour-step method\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003e, he shows how people can be persuaded to do one thing instead of another and thereby achieve success.\u003cbr\u003e\u003cbr\u003eBy examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.\u003c\/span\u003e\u003c\/p\u003e","brand":"Orion Publishing Group","offers":[{"title":"Default Title","offer_id":43176636580046,"sku":"9781786278951","price":24.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/0883\/2974\/files\/9781786278951_a.png?v=1759742880","url":"https:\/\/www.bookxcess.live\/products\/odin-im-afraid-debbie-from-marketing-has-left-for-the-day-9781786278951","provider":"BookXcess","version":"1.0","type":"link"}