{"product_id":"idea-of-the-brain-the-past-and-future-of-neuroscience-9781541646858","title":"The Idea of the Brain: The Past and Future of Neuroscience","description":"\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003eAn \"elegant\", \"engrossing\" (Carol Tavris,\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\" data-mce-fragment=\"1\"\u003eWall Street Journal\u003c\/span\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003e) examination of what we think we know about the brain and why -- despite technological advances -- the workings of our most essential organ remain a mystery.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003e\"I cannot recommend this book strongly enough.\"--Henry Marsh, author of\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\" data-mce-fragment=\"1\"\u003eDo No Harm\u003c\/span\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan class=\"a-text-bold\" data-mce-fragment=\"1\"\u003eShortlisted for the 2020 Baillie-Gifford Prize\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eFor thousands of years, thinkers and scientists have tried to understand what the brain does. Yet, despite the astonishing discoveries of science, we still have only the vaguest idea of how the brain works. In \u003c\/span\u003e\u003cspan class=\"a-text-italic\" data-mce-fragment=\"1\"\u003eThe Idea of the Brain\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e, scientist and historian Matthew Cobb traces how our conception of the brain has evolved over the centuries. Although it might seem to be a story of ever-increasing knowledge of biology, Cobb shows how our ideas about the brain have been shaped by each era's most significant technologies. Today we might think the brain is like a supercomputer. In the past, it has been compared to a telegraph, a telephone exchange, or some kind of hydraulic system. What will we think the brain is like tomorrow, when new technology arises? The result is an essential read for anyone interested in the complex processes that drive science and the forces that have shaped our marvelous brains.\u003c\/span\u003e\u003c\/p\u003e","brand":"Ingram Publisher Services US","offers":[{"title":"Default Title","offer_id":42192376365262,"sku":"9781541646858","price":29.9,"currency_code":"MYR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/0883\/2974\/files\/9781541646858_a.png?v=1745303146","url":"https:\/\/www.bookxcess.live\/products\/idea-of-the-brain-the-past-and-future-of-neuroscience-9781541646858","provider":"BookXcess","version":"1.0","type":"link"}