{"product_id":"bxosly-business-to-brand-moving-from-transaction-to-transformation-9781743799710","title":"[Crazy RM1] Business To Brand: Moving From Transaction To Transformation","description":"\u003cp\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eBusiness to Brand: Moving from Transaction to Transformation\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cspan\u003e \u003c\/span\u003eis the definitive guide for all small business owners who want to create a\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003ebrand\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cspan\u003e \u003c\/span\u003e– not just a business.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eAnyone can start a business, but how do you develop it into a brand? In this practical guide – the follow-up to the hugely successful business book, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003ePassion. Purpose. Profit.\u003c\/span\u003e\u003cspan\u003e – award-winning author, business coach and podcaster Fiona Killackey (of My Daily Business) shows you how to transform your business into a brand your customers can truly connect with. Whether you are just starting out or are decades into your business journey, you will learn the essential frameworks for moving your audience from simply transacting with your business to being transformed by your brand.\u003cbr\u003e\u003cbr\u003eFrom product development to positioning, visual identity to values, team building to tone of voice, you’ll have a clear understanding of where you’re going and exactly how you’ll get there. Complete with step-by-step tips and templates, as well as case studies and interviews with successful brand owners, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eBusiness to Brand\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003ewill have you energised and excited about your future.\u003c\/span\u003e\u003c\/p\u003e","brand":"Hardie Grant Publishing","offers":[{"title":"Default Title","offer_id":43340729549006,"sku":"9781743799710","price":29.9,"currency_code":"MYR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0601\/0883\/2974\/files\/9781743799710_a.png?v=1768383881","url":"https:\/\/www.bookxcess.live\/products\/bxosly-business-to-brand-moving-from-transaction-to-transformation-9781743799710","provider":"BookXcess","version":"1.0","type":"link"}